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Press Release: POWERMATE, MOTOR TREND INTRODUCES NEW MAX 4X 'DUAL' HEADSET WITH EXTREME NOISE CANCELLING AT 2008 CES SHOW

01-Apr-08

BORN IN THE USA: MANUFACTURING IN THE U.S. GAVE POWERCAM, INC AN EARLY LEAD IN THE CELLULAR ACCESSORY

Brooklyn-based Powercam, Inc was established in 1987 and has since been a manufacturer and distributor of high-quality, high-margin cellular and wireless accessories and today holds significant market share. Their share broadened first in 1990 when Powercam, Inc added the PowerMate CellularTM brand to their product line. Then it broadened again, when in 2002 they developed their Digicom Digital division to manufacture iPod, iPhone and MP3 Player accessories. In 2004, their Digicom Digital line expanded by adding a Home Theater category in its product offering. The company's growth continued through a series of licensing partnerships that had significant effect on the way their market developed.

In 2006, Powercam, Inc licensed theMOTOR TREND™ brand and created a cellular and digital accessories line. Recently, under MOTOR TREND™, they introduced the MOTOR TREND™ MAX 4xTM BT09 Bluetooth® headset and MAX 4xTM BT10 dual Bluetooth® headset. Both lines are designed with PowerMate's revolutionary MAX 4xTM extreme noise canceling technology, which blocks four times the amount of external noise and keeps conversations crystal clear. The BT09 is an over-the-head headband style for travel that even the hearing-challenged really love. The BT10 has an added feature where an earbud pops out of the over-the-head headband to be worn by itself.

Powercam, Inc's Journey to Cellular and Digital began back in 1987. They were selling still and video cameras along with the accessory equipment and mobile phones. What was then new mobile technology was suddenly arriving faster and faster as each manufacturer introduced new products. Powercam, Inc recognized, as complaints from retailers and consumers mounted, that not enough batteries were available to sell or buy. The market was flooded with phones that had a dissatisfying talk time of a couple of hours and replacement batteries were impossible to keep on hand.

Powecam's PowerMate CellularTM division was born out of that necessity. Why so special? They not only recognized that the use of cell phones would begin to skyrocket as phone prices came down and the technology was more consumer friendly, they also knew cell phones would sooner than later become the norm and not the exception.

By manufacturing batteries in the continental U.S., the long lag times for shipping from overseas manufacturers was eliminated and the newest batteries could be delivered to retailers much faster than any other company deploying batteries to consumers at the time. And so, Powercam's PowerMate quickly took the lead in cell phone and video camera batteries.

Growing and Innovating

PowerMate Cellular™, having initially developed a wide range of communication accessories, continues to grow their product line to stay abreast of trends and technologies. The line now includes leather cases, rapid chargers, battery packs, hands free kits, travel chargers, and a full line of Bluetooth® headsets and accessories. Even offering several private label programs.

We all know that with changing technology comes increasing innovation to meet consumer demand. By opening the Digicom DigitalTM division, Powercam expanded into the breakneck speed world of MP3 Players, Apple's iPod and iPhone revolution. As manufacturers and distributors of digital photo and video iPod and MP3 accessories they have one of the most comprehensive lines of accessories available anywhere. At CES 2008, Digicom introduced their articulating, motorized home theater mount to rave reviews from buyers.

With the addition of theMOTOR TREND™ line of Cellular and iPod Accessories to the Powercam family, we have exponentially grown our customer fan base over the last two years, said Sam Esses, President, Powercam Inc The BT09 and BT10 MAX 4xTM Dual Bluetooth® Headsets offers extreme noise cancelling in a lightweight handsfree headset.

Esses continues, Throughout the years, it has always been important to us to design and deliver products whether a cell phone car charger or the MAX 4xTM Bluetooth® headsets that could stand up to long term use whether traveling, in the office or at home. By listening to our customers and creating products that enhance their lives, we are fulfilling our mission to provide the best products available today.

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