Press Releases: MOTOR TREND" DEBUTS MAX 4X" BLUETOOTH AT AAPEX

30-Oct-07

NEW technology blocks 4 times the external noise, keeping conversations "crystal clear" - most anywhere!

LAS VEGAS, NV October 30, 2007 - At the opening of the AAPEX 2007 Show in Las Vegas today, Powermate Cellular debuted their new Motor Trend" MAX 4x" Bluetooth" Headset designed with Powermate"s revolutionary MAX 4x" Extreme Noise Cancelling Technology. The Motor Trend" MAX 4x" Bluetooth" Headset joins the other Motor Trend" licensed cellular and iPod accessories "family" which are quickly becoming the "de facto" standard for exceptional style, quality and value in this category.

From the meticulous design and materials to the masterful execution in manufacturing, Powermate Motor Trend" backs up their Bluetooth" headsets with a 2 year warranty. The new Motor Trend" MAX 4x" Bluetooth" Headset can be seen in the Motor Trend" Booth #1261 at the AAPEX 2007 Show at The Sands EXPO Center now through Thursday, November 1st.

MOTOR TREND" MAX 4X" BLUETOOTH" HEADSET - JUST THE FACTS

• MAX 4x" Technology blocks 4 times the external environment/ambient noise 1
• Compatible with most Bluetooth" Enabled Phones 2
• Handsfree and wireless
• Call Waiting and 3-Way Calling
• Voice Activated Dialing
• Touch-button volume control
• One-touch call answer/end & redial
• Over-the-Head design with Boom Mic fits comfortably on either ear
• AC/DC Chargers Included
• Balanced and lightweight only 1.5 oz.
• Uses a rechargeable Li-polymer battery for long life and usage:
• Approximately 8 hours of in use time, 250 hours of standby time
• Working range is approximately 30 feet between the paired Bluetooth" devices
• Access Code correlation
• Audio transcoding
• 2 year manufacturers warranty
• Suggested MSRP - $129.00
• Merchandizes well on J-Hooks in Open Stock, End Caps and in Counter and/or Floor Displays
• Available November 2007, just in time for Holiday gift giving

  1 Digital enhancements have been made to the chip mono coder decoder to reduce wind noise

  2 The hardware supports all optional and mandatory features of Bluetooth v2.0+EDR including AFH and eSCO

  The Motor Trend" MAX 4x" Bluetooth" Headset is function, fashion and extreme noise cancelling in a lightweight yet robust handsfree headset, said Sam Esses, President, Powermate Motor Trend". First and foremost we set out to design a headset that could stand up to the rigors of long term usage in a variety of settings including travel, office and home. The MAX 4x" technology ensures clear conversations for both the headset wearer and their conversation-mate(s) regardless of the environmental ambient noises. And, because our long-lasting rechargeable battery can be in use up to 8 hours before needing a recharge, our headset can be used virtually all day before recharging it.

  Esses continued, We believe consumers will really like its versatility and style combined with the extreme noise cancelling feature. We continually listen to our customers and create new products to enhance how they live their life. In this way, we are fulfilling our mission to provide the best products available in the market and category today.

  The Motor Trend" line of Cellular and iPod Accessories is available nationwide at Pilot Truck Stops, Petro, JC Whitney, Benson Auto Parts, Amazon.com and other retailers.

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  ABOUT POWERMATE, A DIVISION OF POWERCAM INC.
  Founded in 1987, Powercam Inc. designs, develops and manufactures products for cellular, iPod, iPhone and home theater categories. Headquartered in Brooklyn, NY Powercam continues to introduce products that are exceptional in design, quality and value to both consumers and retailers.

  Please contact us for additional information on the Motor Trend" line of fine products or other product lines from Powercam Inc. Product images available.

  LEGAL NOTICE: Powermate, Inc. is an authorized licensee of Motor Trend" Magazine. Motor Trend is a trademark of PRIMEDIA Specialty Group, Inc. and is used with permission. © 2007 PRIMEDIA Specialty Group, Inc. all rights reserved.

  Powermate is a division of Powercam Inc. © 1987 2007 all rights reserved, U.S. & International patents, trademarks, copyrights and registrations issued and pending.

  Press contact:
  Moore Marketing, Public Relations
  Ph. 336-940-6133
  eMail: press@powermateinc.com